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* WhatsApp will provide new customizable click-to-chat links to help businesses attract customers across their online presence. * WhatsAPP says that the new service will eliminate costly server expenses and give them instant access to new features. Features of WhatsApp Cloud API * It will allow businesses and developers to build directly on top of WhatsApp to customize their experience and improve the speed at which they can respond to their customers. And this is an important step to help more businesses connect with people and help more people message the businesses that they want to support – big and small," said Zuckerberg. "In just a few minutes, any business or developer can easily access our service, build directly on top of WhatsApp to customize their experience and speed up their response time to customers by using our secure WhatsApp Cloud API hosted by Meta. The new tool, as per the company, aims to make it easier for businesses of all sizes anywhere in the world to get started on WhatsApp. What is WhatsApp Cloud API WhatsApp Cloud API is cloud-based version of the company's developer tool WhatsApp Business API. Companies can integrate the API with their backend systems, where WhatsApp is part of their communication strategy. Meta launched WhatsApp Cloud API into beta testing in November 2021.
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"Today, I am excited to announce that we're opening WhatsApp to any business of any size around the world with WhatsApp Cloud API," said Zuckerberg. Meta CEO Mark Zuckerberg announced the same at the company's Conversations event. WhatsApp Cloud API is now available to all businesses worldwide.